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We’ve lived with that legacy ever since, with games being a fun distraction from the news. We ran the first crossword puzzle in 1942 on Sunday during a tough news cycle at the time, which was a big choice the paper made. Knight: The anchor product is of course the New York Times Crossword. GamesBeat: How large is the whole portfolio of games? What else do you have? It’s a little something we can all agree on. They continue to engage with the game every day. People have moved into their friend chats, WhatsApp threads and what-have-you. That percentage has not changed since day one, which is incredible. We see a huge percentage of the audience sharing their scores every day. It’s calmed down a bit since then, but we’re seeing a very large audience still engaged with the game every day. New York Times gameboards.īut it was a true phenomenon, a crazy time. That’s when I realized that maybe we had peaked. I was watching Anderson Cooper interview Monica Lewinsky about Wordle on CNN. It’s obviously come down a bit from its height, as any viral explosion will. We’re pretty pleased with the sustained amount of engagement with Wordle every day, from audiences all over the world. Not long after the acquisition we said that Wordle brought tens of millions of new users into the New York Times ecosystem. Knight: We’re not giving out a lot of super specific figures. GamesBeat: Have you talked about how well Wordle has done to date? We’re coming up on the one-year anniversary of Wordle with the Times. We’ve had a lot of growth, accelerated by the Wordle acquisition at the beginning of last year. Games are an essential part of our overall strategy as a company. I’m excited and bullish on the opportunity. Jonathan Knight: A little over two years. GamesBeat: It’s an interesting place you’ve wound up.
Jonathan Knight is head of games at the New York Times. Here’s an edited transcript of our interview.
"If you've followed along with the story of Wordle," Wardle said, "you'll know that NYT games play a big part in its origins and so this step feels very natural to me.I talked to Knight about the business recently. The New York Times Games platform-which includes The Mini crossword, Spelling Bee, Letter Boxed, Tiles, and Vertex-reached 1 million subscriptions in December.
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The puzzle, Wardle added, will remain free to play for everyone he is working with the NYT to ensure wins and streaks are preserved in the move. "From Wordle uniting distant family members, to provoking friendly rivalries, to supporting medical recoveries." "It has been incredible to watch a game bring so much joy to so many, and I feel so grateful for the personal stories some of you have shared with me," Wardle said in a Monday tweet (Opens in a new window). Less than four months later, the game boasts millions of regular players.
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The wildly popular puzzle game, in which players attempt to guess a five-letter word in six attempts, was purchased for an undisclosed sum (Opens in a new window) "in the low seven figures," the Times said.īrooklyn-based software engineer Josh Wardle released the one-play-per-day title in October 2021 to an early audience of about 90. The New York Times on Monday announced its acquisition of the cultural phenomenon that is daily word game Wordle.
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